“The future of advertising is clients increasingly asking their agencies to help re-invent not just their brands, but their actual companies. The future is agencies being increasingly unable to deliver on this.
Out of this wreckage a new industry will emerge.”—Hugh McLeod http://gapingvoid.com/2004/06/27/the-hughtrain/
“We don’t ask consumers what they want. They don’t know.
Instead we apply our brainpower to what they need, and will want, then make sure we’re there, ready.”—Akio Morita, Co-Founder of Sony (1921-1999)