“The notion that a radical is one who hates his country is naive and usually idiotic. He is, more likely, one who likes his country more than the rest of us, and is thus more disturbed than the rest of us when he sees it debauched. He is not a bad citizen turning to crime; he is a good citizen driven to despair.”—H.L. Mencken (via criminalwisdom)
“Rethinking what it means to be a community pharmacy in the 21st century, Walgreens invited their customers into the process. […] Walgreens found that consumers were looking for simple, engaging, everyday ways to take better care of themselves. The company used that information to deliver an experience that reflected their commitment to staying useful to customers—the ”health and daily living” store format, which the company took from concept to in-market pilot in record time. The stores integrated new roles, digital tools, and spaces to help customers live healthier everyday lives. A desk area in front of the pharmacy brings Walgreens pharmacists out from behind the counter so they can consult with patients one on one. Private consultation rooms provide additional space for immunizations, blood pressure readings, and other services. Web pickup services allow customers to shop online, and self-serve touch-screen kiosks let them quickly refill their own prescriptions. Customers also have access to a staff member called a Health Guide, who is equipped with an iPad app loaded with health tips and frequently asked questions. The new store format has been introduced in 20 stores in the Chicago area, and Walgreens is converting all its stores in the Indianapolis market.”—"User Experience Is The Heart Of Any Company. How Do You Make It Top Priority?" Mary Ellen Muckerman
“[Romney’s] not telling the American people the truth. It’s just like this pretense that he’s a conservative…. I just think he ought to be honest with the American people and try to win as the real Mitt Romney, not try to invent a poll-driven, consultant-guided version that goes around with talking points.”—Newt Gingrich
Future of branding is something like CMS (Contents Management System).
Brand already is about the “stream” of content.
These contents will be made both by the brand themselves, and made for/to them by consumers.
And by contents I don’t just mean ads & online games & social media feeds, etc. It includes the whole reality of the brand —- what it makes, why, how it is sold, how they treat customers, etc, etc.
Thus “brand management” will be about:
a) directing the nature of these “contents” (or the “whole reality of the brand”) the best one can, and
b) curating streams of contents that show those reality in the best light
b’) by “in best light” I mean best in each context where (i.e. to whom) each stream is destined to flow
In layman terms:
a) show grand vision, give autonomy. then hope for the best.
b) cut & paste reality that maximize positive understanding.
“Culture is a balanced blend of human psychology, attitudes, actions, and beliefs that combined create either pleasure or pain, serious momentum or miserable stagnation. A strong culture flourishes with a clear set of values and norms that actively guide the way a company operates. Employees are actively and passionately engaged in the business, operating from a sense of confidence and empowerment rather than navigating their days through miserably extensive procedures and mind-numbing bureaucracy. Performance-oriented cultures possess statistically better financial growth, with high employee involvement, strong internal communication, and an acceptance of a healthy level of risk-taking in order to achieve new levels of innovation.”—Shawn Parr @ FastCompany Expert blog
“When people are ready to, they change. They never do it before then, and sometimes they die before they get around to it. You can’t make them change if they don’t want to, just like when they do want to, you can’t stop them.”—Andy Warhol (via onlinecounsellingcollege)
1. Always try to use the language so as to make quite clear what you mean and make sure your sentence couldn’t mean anything else.
2. Always prefer the plain direct word to the long, vague one. Don’t implement promises, but keep them.
3. Never use abstract nouns when concrete ones will do. If you mean “More people died” don’t say “Mortality rose.”
4. In writing. Don’t use adjectives which merely tell us how you want us to feel about the thing you are describing. I mean, instead of telling us a thing was “terrible,” describe it so that we’ll be terrified. Don’t say it was “delightful”; make us say “delightful” when we’ve read the description. You see, all those words (horrifying, wonderful, hideous, exquisite) are only like saying to your readers, “Please will you do my job for me.”
5. Don’t use words too big for the subject. Don’t say “infinitely” when you mean “very”; otherwise you’ll have no word left when you want to talk about something really infinite.
“Perhaps all romance is like that; not a contract between equal parties but an explosion of dreams and desires that can find no outlet in everyday life. Only a drama will do and while the fireworks last the sky is a different colour.”—Jeanette Winterson, The Passion (via bookmania)